Facebook released its “F8″ or feight 2010 keynote speech:

httpvp://www.youtube.com/view_play_list?p=5CB1C4A3D3DE6873

3rd year expo going strong… here are some notes from someone who was at the speech live:

Here at Facebook’s F8 Conference in San Francisco, Facebook Founder and CEO Mark Zuckerberg is making major announcements to an audience of developers and press.

Here are my live notes:

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Live Notes: Mark Zuckerberg’s Keynote

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- It took only 15 months for 100 million users to use Facebook Connect

- Asking for user permission via Facebook Connect will now be a one-step permission process, rather than multiple permissions.

- The developer policy of not storing user data for more than 24 hours is now gone — this will give developers more time to use user data via Facebook Connect.

- Credits are still in beta — there were no major announcements

- There isn’t an easy way to connect different social graphs — for example, your Facebook social graph and your Yelp social graph. There’s an issue in linking your favorite restaurants to your friends.

- Zuck: “We’re going to connect all of these graphs together to create the Open Graph.”

- First announcement: The Graph API, a rebuiling of the platform

- Second announcement: A series of social plugins built on top of the API. You can drop them onto your website without writing a single line of code.

- Zuckerberg is demoing the Social Plugins on CNN.com. You don’t have to log in or connect for them to work with you.

- Bret Taylor, Facebook’s Head of Platform and one of the Co-Founders of FriendFeed, is on stage.

- There was a magic number for getting someone to become active on FriendFeed — 5 friends. You needed to have five friends to stay active.

- Users who signed up for FriendFeed via Facebook were four times more likely to stay active than simply importing an email address book.

- Bret is now talking about Social Plugins, which lets you embed “Like” buttons on your website. Like Twitter’s @Anywhere platform, it makes it easier to integrate Facebook into your website.

- Random Note: Wi-Fi reception’s terrible here.

- More plugins: the Recommendations Plugin (gives you personalized recommendations for friends and pages), the Log-in Plugin, and the Social Bar Plugin

- The Social Bar plugin is just like Meebo’s bar.

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Open Graph Protocol

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- Next, Bret is talking about the Open Graph API/Open Graph Protocol.

- IMDb will have like buttons on every movie starting today.

- Open Graph Protocol is meant to let you connect to any physical object, whether it’s a movie or an NFL team.

- Final announcement: the Graph API. The entire platform has been re-architectured.

- Design rule of the Facebook Graph API: You don’t need an SDK or documentation, just a web browser and CURL to debug a page.

- Typing “http://graph.facebook.com/[USERID]” will help you access someone’s graph for your app. For example, – Typing “http://graph.facebook.com/benparr/friends” will get you access to my friends and “- Typing “http://graph.facebook.com/benparr/likes” will let you access my likes.

- Authentication is completely being redone. Facebook has officially adopted the OAuth 2.0 standard.

- OAuth is available for all existing Facebook APIs starting now.

- Zuckerberg is back on stage.

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More from Zuckerberg

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- He’s now talking about a Facebook Open Graph API integration — Microsoft is launching Docs.com today. It is an online-version of Microsoft Office that integrates with Facebook and allows you to share and work together.

- Second example: Pandora. You can now like different bands via Facebook. When you make a connection on Pandora, it forms one on the Open Graph as well.

- Zuckerberg’s telling a story…about his girlfriend in med school. The story is about professors asking her about whether someone had a “significant early memory” about valuing human life. For law, it’s “fairness and justice.” For developers, it’s “belief that the world can be a lot better.” It was an awkward story.

Soon enough we will all be logged into facebook whenever we visit a website – buying facebook ‘credits’ to ‘connect’ and whatnot. Also, it seems like they created a digg.com-clone but more personalized. Which is actually a very powerful concept when it comes to user participation.  If you see someone you personally know you’re likely to get involved with it yourself. This is called creating ‘social proof’: If people like me are doing it, then then maybe I should be doing it too (I’ll write more on this in another post).

From a business standpoint, it seems like this could be a critical step in pressuring big names like IMDB.com, CNN, Pandora (and 75 other sites) to participate [themselves] if they want to reach facebook’s already 400 million users… and the tentacles begin to extend…

We won’t go into all the details in this post. You can read our blow-by-blow in our live blog, other coverage on Techmeme and discussion of particular developments here on ReadWriteWeb throughout the day. I just want to talk about one overriding concern.

This is why Facebook did a 180 degree shift on privacy last December: because it wanted to use that formerly private user data to make the web social. Privacy remains a major concern in the new scenario, but it also got a couple of nods in the use of iFrames on 3rd party sites and the big support for the OAuth password-free log-in system.

Semantic web developers are liable to be concerned that decades of their work is being ignored, but Facebook’s Open Graph Protocol sure seems intended to be respectful of prior art. Shelley Powers calls it “a bit of a rough start, but it’s a start.”

Centralization is a dangerous thing and Facebook is a young company that’s proven willing to break its contract with users in the past.

Data portability advocates will find it difficult to argue with the fact that Facebook users can now export their data to an off-site developer’s cache and thus potentially to another social network. That said, Gnip‘s Eric Marcoullier has begun the conversation with Tweets today like “By ‘Open,’ Zuck means he is open to taking all your data and not giving anything back.”

CNN on crushing the competition:

How Facebook won the web

By Pete Cashmore, Special to CNN

April 22, 2010 3:59 p.m. EDT

Mashable’s Pete Cashmore says Facebook’s new “Like” button lets the site deliver a more personal experience to users.

Editor’s Note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He writes a weekly column about social networking and technology for CNN.com.

London, England (CNN) — Facebook this week announced a new way to express your interests — a “Like” button that’s set to appear all around the web. Click the button, and the Web page is shared with your friends.

What’s more, every “Like” you submit ensures Facebook (and its partner sites) can deliver a more personalized experience to you.

It’s a simple yet powerful feature — one that delivers a significant blow to rival Twitter. Once the network effects take hold, it’s frankly hard to imagine how any company could unseat Facebook’s social networking dominance in the months to come. Without a counterattack, even Google may one day be dethroned.

Facebook vs Twitter: Size Matters

Twitter, Facebook’s direct competitor, has so far been unable to match the social network’s growth rate. Twitter has 100 million users; Facebook has 400 million. The size of the network is important, since Web publishers and Web developers want their products and services to gain the greatest exposure possible — given the choice, they’ll choose the social platform with the most users.

Publishers, for instance, may choose to put a Twitter “Retweet” button or a Facebook “Like” button on their pages. Given that the majority of Web site visitors have Facebook accounts, the choice becomes an easy one.

Not to mention that Facebook’s button’s are far more powerful: They tell a visitor how many friends have liked a story, while an additional widget suggests other stories you might like. The “Like” button will accelerate Facebook’s growth by spreading its tendrils to every corner of the web.

Likewise, Web sites can offer the ability to “Log in with Facebook” or “Sign in with Twitter”. Conversion rates will likely be higher for those sites that choose Facebook. In every case, the biggest site wins.

Twitter’s Developer Troubles

Meanwhile, Twitter’s relationship with its developer community — the coders who fueled its growth by creating Twitter applications for phones and the desktop — has hit a rough patch.

Twitter’s acquisition of a popular iPhone app and the release of an official application for BlackBerry users has led some developers to wonder whether they should build Twitter applications at all — won’t Twitter just release an official application for every device and kill off all the upstarts? Facebook’s Like buttons and new tools, by contrast, offer endless possibilities for developers.

Unless Twitter can reboot its growth and convince developers that building Twitter applications is worthwhile, Facebook will surely extend its lead.

Google Vs Facebook: Personalized Search

Facebook looks set to challenge the web’s biggest players, too: Google is under siege by Facebook’s new-found ability to target search results and ads.

Google dominated the web in the era of interlinked Web pages. Every link from one Web site to another counted as a vote, determining the most relevant pages for any search term. The result: An unbeatable search engine.

Except that links between Web pages are no longer the most abundant source of relevant recommendations — instead, people are sharing links with friends on social networks like Facebook and Twitter. Now Google is paying those sites for access to public updates, but it lacks key data that would allow true personalization of search results. Google doesn’t have a complete list of your friends, combined with a list of their interests. Facebook does.

Facebook is in a position to build the world’s best search engine: One that delivers results based on your friendships and interests. The launch of the “Like” button, meanwhile, means that Facebook will know more about your individual preferences than ever before.

Facebook: The World’s Best Ad Network?

Google makes the vast majority of its money from ads — these ads typically match your search terms, or the content of the Web page you’re viewing. Google has certainly worked to personalize these ads, but its knowledge of your friends and interests is more limited than Facebook’s. The data gleaned from thousands of Facebook Like buttons around the web could make for an ad network that rivals Google’s AdSense.

Google’s Social Stumbles

If Google is to maintain its once insurmountable lead in search and advertising, the company surely needs to perfect social networking.

Google Buzz, the search giant’s most recent foray into the social space, received criticism from privacy advocates who noted that a user’s email contacts were made public upon signup. The early hiccups may have been fixed, but Buzz has so far failed to catch on. Other social projects from Google — OpenSocial, Google Friend Connect — are so latent at this point that few are even aware of their existence.

If Google is to fend off the Facebook threat, it needs new ways to mine a user’s interests and social connections. The hard way would be to develop a new competency in building social applications — something Google has struggled to do. The easy way? Buy Twitter.

Facebook’s Success is Not Guaranteed

While Facebook is perfectly positioned to lead the next charge, success is by no means guaranteed. Twitter is set to release “annotations”, a way to append extra information to Tweets. Google has enough money on hand to buy, well, whatever it wants.

And Facebook’s user base is volatile: They may one day decide to embark on a mass exodus, causing Facebook to fall like MySpace and Friendster before it.

STORY HIGHLIGHTS

• It’ll be hard for any company to unseat Facebook’s social networking dominance in the coming months
• The launch of the “Like” button means Facebook will know more about your preferences
• Every click of the button ensures Facebook can deliver a more personalized experience
• Twitter has so far been unable to match Facebook’s growth rate

They keep saying “open graph” but it’s really just archiving our every move… sealing us into their walled-garden (remember back when people thought AOL was the internet? Keyword: facebook). What does the future hold?…  this is how natural monopolies try to start: create a dependency on their marketed product, until their product is the market.  But what are we going to do about it. To quote reddit:

Facebook is getting worse and worse. I’d delete mine, but it’s so **** addicting.

We will willingly give our personal preferences over! Or you can take an hour to audit your facebook.

Overall you have to respect this facebook giant’s boldness with the motto: “Move fast and break things… Unless you are breaking stuff,” he says, “you are not moving fast enough.”

What everlasting spunk after all these (6) years! I kind of ‘like it’… but now let’s cue the Zuckerburg blooper reel:

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Update:

Digg: Why you shouldn’t trust Facebook’s apology

Open Message to Mark Zuckerberg from Jason Calacanis