Glass bottle sodas made with sassafras root-beer, lemon-lime oils, coffee, cucumbers, rose petals, ginger, vanilla bean, fruit:
Saw this on Seth Godin’s brand-management, niche-driven blog
Everyone is clueless
The problem with “everyone” is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you’ve got you end up with almost nothing.
Everyone doesn’t go to the chiropractor, everyone doesn’t give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.
You don’t want everyone. You want the right someone.
Someone who cares about what you do. Someone who will make a contribution that matters. Someone who will spread the word.
As soon as you start focusing on finding the right someone, things get better, fast. That’s because you can ignore everyone and settle in and focus on the people you actually want.
Here’s a video that David sent over. I am thrilled at how much this guy loves his job, and I’m inspired by his story of how he turned down Pepsi as a vendor. He turned them down. But everyone wants Pepsi! Exactly. Once he decided he wanted someone, not everyone, his life got a lot better.
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John Nese loves soda pop. I mean, he REALLY loves soda pop. He’s dedicated his life to the bubbly beverages. Nese owns Galco’s Soda Pop Stop in Los Angeles. He sells more than 500 varieties of soda pop.
Nese is also passionate about his customers and suppliers. He tries to avoid the big names. He seeks out small producers with unique, high-quality products. He believes when people have the freedom to choose, they’ll choose the best. Nese is one character you have to meet.
I find his recycling coca cola conspiracy interesting 
While I disagree that cane sugar (I’ll post more about AGEs, glycation later) is ok to drink … even I want to visit this place someday! 
If you drink soda – drink less in heavy glass bottles, and less frequently and save the money for that nice, high-quality special soda. And drink most of your calories through home-made green smoothies, green/white/herbal tea with lemon, hot chocolate from non-alkalized cocoa powder, filtered water.
